It’s preppy, playful and quintessentially British. We are unpicking Wimbledon’s Unique Style.
Olivia Rodriguez chose cute gingham checks, Cate Blanchett, a silk printed suit. David Beckham and Eddie Redmayne – classic off-white linen. Each summer, Wimbledon transforms SW19 into a sartorial spectacle as much as a sporting one.
More than just a tennis tournament, it’s a British cultural moment - and with that comes its own set of style expectations. Think tailored whites, timeless preppy charm, and, of course, a healthy dose of eccentricity. At Lulu, we believe fashion should always be fun - and where better to showcase playful style than the most iconic event in the British summer calendar?
Essential Wimbledon Style
Wimbledon style has a code all its own: crisp, classic, yet undeniably cheeky. It's about white linen suits and boat shoes, sundresses with Peter Pan collars and plenty of raffia hats. There’s a whisper of English garden party mixed with prep-school polish. The essential Wimbledon wardrobe blends elegance with an irreverent wink – think skirts adorned with tennis rackets and fashion-leaning kits, courtside. In other words, precisely the kind of spirit Lulu Guinness is known for.
Strawberries, naturally, are part of the look. Not just in bowls with cream, but as motifs and accessories. Pastels rule the day, though bold accessories always find their moment. And then there’s white - lots and lots of it.
Why All the White?
Players at Wimbledon wear all white not because it's on trend, but because it’s tradition. The dress code dates back to the 19th century when sweating was seen as improper - especially visible sweat. White, it was believed, concealed perspiration better than any other colour. While other Grand Slams allow coloured kits, Wimbledon has stuck firmly to its monochrome mandate, down to the trims and underwear (although recently the white underwear rule has been relaxed).
Interestingly, this white tradition has seeped into spectator style as well. Whether consciously or not, visitors often echo this aesthetic - opting for crisp white shirting, cotton dresses, or pearl-toned separates that nod to the court without stepping on it.
@sophiehermann at Centre Court Wimbledon holding in Strawberry Punnet Bag from the Archive
Lulu Loves Wimbledon
So what makes Lulu the perfect match for Wimbledon? For starters, Lulu is quintessentially British - a celebration of wit, whimsy and individuality. We’re all about adding irreverent spirit to classic style, offering accessories that stand out without shouting. Just like Wimbledon itself: proper on the surface but brimming with eccentricity just beneath the seams.
Wimbledon is about heritage, but it’s also about being seen. And that’s where Lulu comes in - with bags that turn heads and spark conversations between sets.
The Bags Making a Racquet (in a good way)
Wimbledon might be rooted in tradition, but Lulu bags bring the unexpected twist that makes an outfit truly memorable.
From the archive (and spotted at Wimbledon ’25), the Strawberry Punnet Bag is a joyful nod to one of the tournament’s most beloved rituals. Strawberries and cream aren’t just a snack - they're an institution. What better way to celebrate than by turning them into a perfectly sculpted accessory?
@arentyoueshita at Centre Court Wimbledon holding the Blackberry Punnet Bag from the Archive
The Postbox and Phonebox Clutches are equally on point: playful icons of British life reimagined as arm candy. They’re instantly recognisable, utterly British, and pair beautifully with preppy, clean - lined Wimbledon looks.
The Bird’s Nest Clutch, spotted at Wimbledon this year, is an art piece in accessory form. Elegant and eccentric in equal measure, it’s perfect for anyone looking to bring couture-level drama to the stands.
@angelascanlon holding the Birds Nest Bag
@angellicabell holding the Lulu Calling Phonebox Clutch Bag
📷 @gettyimages
The Rules of Wimbledon Style (Unwritten, but understood)
1. Keep it classic: Wimbledon loves heritage. Think vintage touches, smart tailoring and timeless silhouettes.
2. Play with accessories: Let your bag do the talking. This is where colour and personality shine.
3. Channel eccentricity - with care. A bold hat, a statement clutch, a whimsical print. Think of it as British flair, not fashion rebellion.
