Lulu Loyalty

Lulu Loyalty is our free loyalty programme where you earn Lulu Points to gain rewards. Get early access to brand new products, sale launches, discount codes and much more. Simply create an account and start earning points you can spend at checkout. Win big with Lulu Loyalty!

Simply sign up to start earning Lulu Points. Redeem your points towards vouchers plus, get your hands on early access to newly released products, discount codes when you refer friends and exclusive content. ​ 

1. SIGN UP: Create a free Lulu Guinness online account​ to be automatically enrolled into Lulu Loyalty.

2. EARN POINTS: Earn Lulu points each time you shop. Earn 1 point for every £1 spent. More points unlock more rewards!​ 

3. REWARDS: Move your way up the tiers - the higher the tier the better the benefits. Plus, redeem your points towards vouchers to spend on your orders. 

Anyone can join Lulu Loyalty! Lulu Loyalty is available for all customers who have an online account.​

Simply create an online account to be automatically enrolled. If you are already a customer with an account, you will be added automatically.​

If you already have an online account, you will automatically be opted into Lulu Loyalty. For customers who do not have an account, simply create an online account here. You will then be automatically enrolled into the loyalty programme.​

Lulu points are earned when you shop at Lulu Guinness. The more points you earn will unlock higher tiers with more benefits and rewards. ​ 

Every £1 spent = 1 point​ 

For more information about points and Lulu Loyalty click here.​

You will need to earn a certain amount of Lulu points to reach each tier. Please see these below:​ 

​Tier 1 Cherries: 0-599 points​ 
Tier 2 Diamonds: 600-1199 points​ 
Tier 3 Lips: 1200+ points​ 

​On ways to earn even more points visit the Lulu Loyalty page here.​

You will need a certain number of points to unlock different benefits. More points mean more rewards for you!  You can redeem your points towards vouchers as well as unlocking rewards.

For more information about points, tiers and benefits please visit our Lulu Loyalty page here.

It's so easy to earn points and more points equals more rewards for you! The more points you earn, the higher the tier and the better the rewards. There are lots of ways you can earn more points, visit our loyalty page here for more information.

You can also find your points balance and tier status on you Lulu Loyalty page on your account. Simply login into your account here and click loyalty. ​

To find your tier status simply click loyalty on your account page. Sign into your account here.​

Please note that tiers are based on annual points earned. Tiers will reset every 12 months from joining Lulu Loyalty at which point your annual points earned will determine which tier you will be placed in. e.g. if I earn 100 points in the 12 months my tier will update to Cherries when the 12 months has ended.

No, you won't move down a tier if you spend your points towards rewards. The tiers are based on your total spend within the first 6 months of you joining Lulu Loyalty.

Please note that tiers are based on annual points earned. Tiers will reset every 12 months from joining Lulu Loyalty at which point your annual points earned will determine which tier you will be placed in. e.g. if I earn 100 points in the 12 months my tier will update to Cherries when the 12 months has ended.

Yes, your points will expire after 6 months of joining Lulu Loyalty. We will send you a notification to let you know when your points are about to expire. If you have not made a purchase within the 6 months your points balance will become expired and you will no longer be able to spend your points. 

You can access all things loyalty from your account page. Simply login to your account here and click loyalty.​

No, only one voucher can be redeemed at a time.​

There might be several reasons why your voucher is not working:

- Loyalty vouchers can only be used one at a time
- Please make sure you are logged into your account
- Your voucher may have a spend threshold. Please see these below:

£15 voucher off on a minimum spend of £100
£25 voucher off on a minimum spend of £150
£40 voucher off on a minimum spend of £150
Free standard delivery has no minimum spend

If your voucher is still not working please contact our customer services team here.

Simply copy the coupon code and enter at checkout. Your Loyalty voucher code will apply to your whole order and will be deducted from the total.

Loyalty vouchers are applied at checkout and will deduct from all items in your basket. If you have purchased multiple items the discount will be split and deducted evenly across all items.  

If you have lost your voucher codes and have not redeemed them please contact our customer services team here.

Yes, if the email address used is the same as the one used for your account our system will recognise that you have an account and attribute your points the next time you login.​

Your points will update as soon as you create an online account, sign up to our newsletter or follow us on our social channels. For points earned for placing an order, these will be pending and only show on your account 28 days after the order is placed. For more information on how you can earn points click here.​

Not all points will show in your points balance straight away. Points earned for placing an order will be pending and will show on your account 28 days after the order is placed. ​

Points earned will be pending on your account for 28 days before they are added to your total points. If you decide to return an item/items the points earned from the returned item/items will be deducted from pending points balance and will not be added to your overall points balance.​

Your redeemed Lulu Loyalty vouchers will not be reinstated to your account if an item/items from an order where a loyalty voucher has been used is returned.  

If you decide to return an item/items the points earned from the returned item/items will be deducted from your pending points balance and will not be added to your Overall points balance.​

Any Loyalty vouchers redeemed on orders being returned will not be reinstated to your account. Loyalty Vouchers apply to the entire order and are deducted evenly across all items in your basket. If 1 item of your order is returned, you will be refunded the amount you paid which will include the deduction of part of the Loyalty voucher discount.

Previous orders that have been placed prior to joining Lulu Loyalty will not count towards your points.​

We see Lulu Loyalty as a benefit and would like to keep you updated about your points and rewards.

If you do not wish to receive any communication about Lulu Loyalty, you can unsubscribe by clicking the unsubscribe link at the bottom of the email received. Unfortunately, we cannot remove you from the loyalty programme as this is open to all customers with an online account and your loyalty points and status will continue to show on your account page.​

Unfortunately, we cannot remove you from the loyalty programme as this is open to all customers with an online account and your loyalty points and status will continue to show on your account page.​

If you are not receiving Lulu Loyalty emails and or have previously unsubscribed and wish to receive emails about our loyalty programme, please contact us here.

To ensure you receive your birthday points make sure you register your birthday with us. You can let us know your birthday from your Loyalty account page. Simply click Birthday Treat and enter your birth date. If you have already let us know your birthday, please contact us here. ​

Customers who have an online account earn points when making a purchase. You can create an account here. If you already have an account and have made a purchase and still have not received your points, please contact our customer services team here.

You can refer a friend via your account Loyalty page. Simply click on ‘Refer a friend’ in the earn more points section to send your friend a treat. For every friend you refer that successfully makes a purchase you will receive 50 Lulu Loyalty Points. Your friend will also receive a £10 voucher towards their next purchase. The Refer a friend vouchers can only be used by new customers only, on a £100 minimum spend and cannot be used in conjunction with any other offer.

For every friend you refer that successfully makes a purchase you will receive 50 Lulu Loyalty Points. The Refer a friend vouchers can only be used by new customers only, on a £100 minimum spend and cannot be used in conjunction with any other offer.

If you have been sent a refer a friend voucher code please make sure to enter the same email address the voucher was sent to at the delivery stage at the checkout.

You can find full Terms and Condition here.​