It’s true! For the first time ever, Lulu Guinness was at Chelsea Flower Show
Along with fashion and art, flowers are one of Lulu’s main passions. She grows them, nurtures them and arranges them in her inimitable creative style. Flowers and the countryside have long been an inspiration to our founder and featured in many collections over the years.
For Spring 23, the collection was all about her countryside Folly in all its natural splendour. For Summer 23, a new collection themed around gardening and its impact on wellbeing takes centre stage. To mark the occasion, and for the first time, Lulu Guinness had its own stand at the prestigious RHS Chelsea Flower Show.
For 5 days, the grounds of the Royal Hospital Chelsea were transformed with stunning floral displays, cutting-edge garden designs, inspirational exhibits and stylish visitors and we were thrilled to be a part of it.
Opening to press, royals and celebrities on Monday, then open to RHS members for Tuesday and Wednesday and to the public for the rest of the week, the show was a colourful buzz of energy, and the Lulu stand took pride of place on the main shopping aisle.
Awarded an impressive 3-star prize for our stand design, visitors were able to admire our Gardening Is Good For The Soul To Be Free Collection, celebrating Lulu’s love of gardening and flowers, and designed for the Chelsea Flower Show.
From the incredible Blackberry Punnet Clutch, featuring blackberries which look good enough to eat, to the Geranium Flower Pot with velvet flowers and an embroidered lid and Garden Shed with its ornate embroidered design, visitors to stand were invited into Lulu’s potting shed to enjoy the collection, and to meet Lulu herself.
We’d like to thank everyone who was able to come down to say hi, it was a joy to meet everyone, and we had such a wonderful time! We hope you did too
Head to our Instagram to discover more photos and videos of the Show, Lulu at the stand, and our launch event at The Garden Museum.
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