Welcome To The House of Lulu

Illustrated, larger than life and a trip into the imagination – welcome to the House of Lulu!  



A world where handbag dreams come true. Here, 2D and 3D worlds collide in the most whimsical way – sketchbook charm meets sculptural reality. Every corner of the House of Lulu is filled with playful details, boundless creativity, and, of course, the perfect bag waiting to be discovered.


This Spring, the hot list includes something nylon, something floral and something ruby. Everything amazing! It’s the season for beautiful blooms and embroidered flowers in an array of colours. Adorn your life with this season's florals and Crayola-bright shades.





Playful details bring the space to life, from surrealist touches to unexpected surprises, embodying the spirit of Lulu. We’re celebrating the art of self-expression through statement accessories.





At the heart of this dreamlike space are two incredible women who embody the spirit of Lulu: multi-talented model Lucan Gillespie and model and pop-art artist Charlotte Rose. Each brings her own unique energy to the campaign, representing our love for self-expression, individuality and playful style.



Londoner Lucan, a longtime fan of Lulu Guinness who even shares the same initials, has collected Lulu’s iconic pieces for years. Her effortless elegance and personality make her the perfect muse for the campaign. Meanwhile, Charlotte’s bold, artistic edge is a perfect match for the surrealist and playful nature of the brand. As a pop-art artist, she understands the power of design to evoke emotion and spark conversation - just like a Lulu bag!




The House of Lulu is a world where handbags take centre stage, elevating the everyday into something extraordinary. So, come on in, explore, and make yourself at home!