Celebrate love in all its forms with our very special partnership with Choose Love this Valentine’s Day. This year, we’re celebrating love beyond romantic gestures—by extending kindness, compassion, and support to those who need it most.
Lulu Guinness has designed a special T-shirt and tote bag, featuring her signature hand-drawn lips and hearts, capturing the essence of universal love. All proceeds from both the T-shirt and tote bag will go to Choose Love. Additionally, 30% of proceeds from the ‘Lips’ clutch collection will be donated to support Choose Love’s incredible work.
Fronting our campaign is the inspiring Laura Whitmore. Her unwavering support of both brands, her long-standing friendship with Lulu Guinness, and her passion for the Choose Love cause make her the perfect person to help bring this message to life.
Together, we can make a lasting impact this Valentine’s Day—and beyond.
Choose Love
Choose Love is a humanitarian charity with a massive heart. Since 2015, they’ve worked across 48 countries, with over 540 local partners, supporting refugees and displaced communities worldwide. Their mission is to create a world that chooses love over fear.
The Collaboration
This collaboration inspires us to redefine love by extending compassion to those in need. Choose Love's mission to aid refugees is close to our hearts at Lulu and, together, we've created a campaign that raises awareness and makes a meaningful impact, championing love as a force for positive change.
Our Campaign Star
Meet the force of nature and woman of limitless talents that is Laura Whitmore. As a Choose Love ambassador, she's fronting our campaign and we couldn't love her more!
MEET LAURA
The Lips Clutch
There's never been a better time to buy your Lulu Lips Clutch. We're choosing love with 30% of sales of the Lips Clutch going straight to Choose Love to help those who need it the most.
